Resort Content Specialist

Park City | Park City, UT, United States

Posted Date 10/08/2021

Becoming part of the Park City team means you’re joining one of the best ski brands in the world. The legendary Park City mountain and town are crafted from local charm and hospitality. And living and working in Park City brings its own benefits. From the hip and friendly ski-into-town cultural scene to the unrivaled Wasatch powder of America’s largest mountain resort, Park City has a pulse that’s as charming as it is rewarding. Join our team and come experience all that Park City has to offer.

As of Nov. 15, 2021, Vail Resorts will be requiring all employees across North America to be vaccinated for COVID-19

Vail Resorts is the world’s leading mountain resort operator, with 37 resorts in 15 states and three countries. The Communications Team is responsible for promoting Vail Resorts and its values; each of our world-class resorts; and the product that provides guests with unrivaled access to all of them, the Epic Pass. Our resort-based communications teams are divided into three regions – West, Rocky Mountain and East – and manage strategic communications, PR, content creation and resort social media channels with the mission of providing an Experience of a Lifetime for our guests.

Park City Mountain is hiring a full-time, 10-month Content Specialist to assist with content creation, resort storytelling and social media management.

The primary responsibility of the Content Specialist is to capture timely, in-the-moment photo and video content assets from the resort experience during the season to leverage across Vail Resorts’ various marketing channels and platforms. This position will assist in capturing and producing the creative and content elements needed to promote the resort from both a marketing and communications perspective. This includes strategic planning, content capture, production, posting, distribution and community management of channels including social media, website, PR distribution channels and more.

The Content Specialist will assist in helping promote and build the resort’s brand and reputation. S/he will be involved in the content and creative aspects of making the resort’s story come to life while ensuring the content follows the resort’s clearly defined brand and communications guidelines.

S/he will have their hands in many different types of on-the-ground marketing and communications projects and be responsible for delivering results on-time in a fast-paced environment. Flexibility and a positive attitude are crucial for this role.

The ideal candidate will have experience in content creation, storytelling, social media, copywriting and some creative design. The position will assist in both personally creating content as well as helping facilitate photoshoots with contracted photographers/models and larger third-party brand shoots. S/he will also amalgamate content and creative from guest User-Generated Content to bring the brand to life and support with daily social community management and communications.

Essential Job Responsibilities:

  • Assist with creation of multimedia content and creative asset development for social media, digital, video, website, blogs, CRM, offline advertising campaigns and other platforms.
  • Utilize strong storytelling skills to bring the resort brand to life across a variety of platforms and mediums.
  • Assist with social and digital media content ideation, creation, posting, community management of social media channels and reporting.
  • Independently capture, shoot, edit and publish multimedia content under tight deadlines.
  • Maintain a content production calendar, with an organized schedule of cadenced messaging needs.
  • Assist with larger-scale resort brand photo and video shoots.
  • Organize and lead smaller-scale resort photo and video shoots including contracted models and photographers/videographers.
  • Work closely with the resort communications team to create messaging that is in line with the resort brand.
  • Photo and video asset management and tracking.
  • Assist with various PR-related storytelling content needs as required.
  • Other miscellaneous communications and PR duties as assigned, including but not limited to: web content, creation of articles and listicles, social media channel content, content coverage of resort events/attractions/conditions, CRM content contribution, and working with various vendors, agencies and contractors in the resort’s content creation network to amalgamate, edit and distribute various types of creative and content assets.
  • Basic administrative duties.


  • Bachelor’s degree preferred, preferably in Communications, Journalism or Marketing.
  • Strong storytelling and copywriting skills.
  • An eye for visual design, with ability to work independently to capture photo and video assets.
  • Knowledge of Microsoft Word, PowerPoint, and Excel.
  • Understanding and knowledge of social media platforms.
  • Experience with Sprout Social and other social media management programs is a plus.
  • Intermediate or above skiing or snowboarding ability.
  • High quality photo and video capture and editing experience is preferred, including experience with the full Adobe creative suite of software products.
  • Ability to communicate with guests thoughtfully via social media in the resort’s brand voice.
  • Comfortable shooting, editing, and publishing video content including proficiency with GoPro cameras and phone apps.
  • Ability to work in a fast-paced environment and meet deadlines.
  • Must be organized and thrive managing multiple projects at once.
  • Must be able to work within a flexible schedule to capture content at certain times (i.e. prior to resort openings, following major snowfall, during events, weekends, etc.)
  • Must be familiar with leveraging and engaging with guests in a brand voice via social media platforms and channels.
  • Must speak, read and communicate fluently in English.

Reach Your Peak at Vail Resorts. As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 359567

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