Senior Director of Lift Revenue Marketing

Vail Resorts | Broomfield, CO, United States

Posted Date 3/13/2020

Reach Your Peak at Vail Resorts. As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.

Summary of Job:

The Senior Director of Paid role requires a proven leader capable of developing and fostering high performing teams focused on being data-driven and guest-centric while driving business results. S/he is responsible for developing Paid business strategies for the organization based on guest insights and key business trends. This role will be responsible for translating a data-driven business strategy into an integrated go-to-market plan by partnering and influencing executives and cross-functional teams, with accountability for delivering growth on more than $500M in revenue. This role requires a strong leadership skills, and a highly developed set of marketing and general management skills, the ability to story tell by leveraging analysis and insights that drive action, while also growing and developing a high performing team with a strong cultural connection.

Essential Job Responsibilities:

  • Own and drive lift access revenue, including establishing the budget and managing / communicating business results
  • Drive robust business strategies to drive continued strong growth in the business using guest-centric, data-driven approaches
  • Develop comprehensive go-to-market plans with cross-functional partners through multi-touch and multi-dimensional marketing programs with a guest-centered channel-agnostic approach
  • Extremely strong leader with strong learning agility, emotional intelligence, self-motivation, integrity, and a thirst for learning
  • Develop a deep understanding of our guests and their lifecycle through both quantitative and qualitative analysis
  • Lead with data, influence with data, and draw clear narratives from complex data sets
  • Influence and align the entire Marketing, Sales, and Communication organization - Executives down to program managers/executors -
  • Bring the external world in: Leverage best practices, new ideas, and what works/doesn't work from leaders in and out of the industry
  • Work with all resort & enterprise Brand teams to develop content & creative that engages guests and drives result
  • Build, mentor, and manage a team of high performing employees

Job Requirements:

  • Bachelor’s degree. Degree in business or related field preferred; MBA or other advanced business learning or coursework preferred
  • 10+ years of relevant work experience including proven ability to successfully lead and oversee critical projects and multi-faceted efforts.
  • Experience with analyzing information and data to make decisions
  • Experience in being a self-starter and self-motivated efforts without the need for daily direction
  • Experience supporting and working with C-level executives in a business environment
  • Proven track record for problem solving, showcasing success using different skill sets
  • Experience in leading and assessing high-potential talent

Other Requirements:

  • Applies systems thinking to generate new thoughts and opportunities; has ability to build on strategic and innovative thoughts/ideas
  • Continuously adapts to changes and effectively navigates through ambiguity; decides and acts without having the picture totally defined; appropriately changes one’s strategy in response to new information
  • Drives for results – makes things happen and conveys a sense of urgency
  • Demonstrates project/program management and analytical skills with the ability to identify and understand complex problems, make decisions, create plans and solutions, and take action
  • Effectively manages stakeholders and possesses a working knowledge of change management
  • Possesses strong interpersonal and relationship building skills with adaptability to work with people from various cultures and areas of the business; builds and maintains highly effective working relationships; has a comprehensive and well-developed network
  • Plans leadership/strategic meetings to achieve desired business outcomes
  • Works effectively at the Executive level and with leadership teams across the organization
  • Demonstrates strong business and financial acumen
  • Leverages strong financial analysis skills and the ability to simplify and present complex information and ideas
  • Prepares executive-level presentations
  • Learns quickly and invests the effort and energy to learn and grow
  • Oriented to quality and attention to detail

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 212069

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