Vail Resorts | Broomfield, CO, United States

Posted Date 3/16/2020

Reach Your Peak at Vail Resorts. As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.

Job Classification: Year Round

Job Type: Full Time

Location: Broomfield, CO

Vail Resorts is always looking for great talent. Although our resorts and offices are currently closed to protect the health and safety of our employees, applications are still being accepted. Hiring will resume as soon as normal operations resume.

Job Summary:

The role of Copywriter, Sr. Specialist is an incredible opportunity to join a world-class marketing organization and create a new copywriting discipline. This role will have the chance to set the stage for our internal creative agency’s copy approach to innovative, strategic, effective and on-brand creative. If you’re someone who is a master of writing in multiple styles and tones for various brands and channels in an inventive and dynamic environment, this could be the perfect fit.

The ideal candidate will thrive in the role if in addition to your natural creative prowess, your copywriting is paired with:

  • A hunger for understanding the data, insights and best practices that fuel creative performance
  • A collaborative approach and comfortability presenting to cross-functional partners
  • A problem-solving mentality with the agility to meet quick turns to deliver on time
  • A mindset to drive change with enthusiasm and thoughtfulness
  • A commitment to personal development and leadership

Job Responsibilities

  • Expertise in articulating differentiated brand voice and tone through copy
  • Striking the right balance between and approach to messaging hierarchies
  • Collaborating on creative concepts and executions with designers, video editors and internal stakeholders
  • Leading a network of freelancers, providing clear direction and constructive feedback
  • Self-accountability for clarity and accuracy in copy
  • Translating marketing or business objectives into clear creative strategies
  • Partnering with project managers to work against deadlines
  • Keeping a pulse on progress of projects at major stages of their conception, creation, and execution
  • Anticipating problems that may impede a project from being completed on time and proactively implement solutions
  • Working with internal and external strategic partners to create content using the most current best practices and data insights
  • Providing the perspective of the work with an open mind to clients or upper management
  • Leveraging and innovating the way creative is developed utilizing a DAM
  • Presenting creative strategies and concepts to stakeholders and senior leadership in both sell-in and collaborative environments
  • Other miscellaneous duties as needed

Job Requirements

  • Bachelor’s Degree and 5+ years’ copywriting experience in campaign channels including: video, social, digital & traditional media, native, websites, etc.
  • Has worked on multiple brands, providing clarity and differentiation across the approaches
  • Preferred experience in growing and managing a team of copywriters, contractors and agencies


  • Is able to juggle multiple projects and delegate work effectively
  • Has strong leadership skills with a proven track record of overseeing teams
  • Comfortability collaborating with people from different creative disciplines and cross-functional partners
  • Can bring complex brand and product stories to life in clear, concise ways that establish an emotional connection with the guest
  • Has experiencing versioning campaign creative to fulfill a complex GTM strategy
  • Experience overseeing ideas from inception to launch
  • Is driven and unrelenting in the face of the challenges that balancing big projects and tight deadlines bring
  • Demonstrated track record delivering world-class creative solutions that deliver against the objective

Portfolio Required

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 212167

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